Position Overview: Public relations, as the name suggests, is all about managing an organization’s reputation with the public in general and clients in particular. At the helm of managing a company’s public image, the public relations officer, who oversees the efforts of his/her team in maintaining a favorable image of the company in the world of business. With his/her expertise, a public relations officer, creates a strong corporate image for the company, which would get other corporate players, interested in entering into business with it NN24.
Responsibilities
• Contribute to the development of a public relations strategy as part of the corporate planning process
• Create an annual public relations plan that identifies key stories and themes, includes a release schedule and identifies key stakeholders to work with during the year
• Implement, manage and review the public relations plan annually
• Prepare and issue press releases in accordance with the public relations plan and as required
• Actively pursue new public relations’ opportunities on an ongoing basis
• Manage all day to day public relations activity including liaison with partners and stakeholders as required
• Be the company’s principal point of contact for all media enquiries
• Be the company’s principal media spokesperson
• Maintain and develop a media contacts database
• Devise, organise, manage and develop a media photo library
• Manage the press cuttings service; distribute quarterly summaries to other departments and maintain an archive of hard copies
• Ensure that all relevant website pages are reviewed, refreshed and updated in a timely manner, including the Press Desk and all media-related content
• Manage, and provide support for, all media activity at the company, including media accreditation and provision of media support and services for public events
• Prepare and publish HR LIVE Newsletter and other internal communications as required
• Be the principal point of contact with the NN24 Corporate public relations’ team
• Represent NN24 at exhibitions and other off-site events as required
•Provide a written monthly update on the company’s public relations’ activities and coverage for Heads of Department and the Director
•Manage the Public Relations budget: prepare annual spending plans, ensure expenditure is committed and approved within NN24’s budget, prepare quarterly out-turn summaries for the Director, Marketing prepare monthly expenditure summaries for the Director
•Work closely with the Business & Strategy Manager to ensure the pro-active development of marketing activities in support of the commercial strategy
•Work closely with the Marketing Manager to ensure the pro-active development of marketing activities in support of the public relations strategy
•Support the Director, Marketing in the development and implementation of sponsorship programmes
•Undertake any other related or special tasks applicable to the post as required by the Director, Marketing
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