Adexen is recruiting for a client – world leader in FMCG household, health and personal care, is looking for a Brand Manager and Senior Brand Manager to manage its key brands in the Nigeria
JOB DESCRIPTION
Responsible for managing assigned Group brands including: annual brand planning; brand strategy development; budgeting and budgetary control; designing and implementing advertising campaigns and promotional activities; and new product development and launch.
Key responsibility is primarily to grow the equity of the brand by being in touch with the consumer and being an expert of the business-building fundamentals of Group’s brands
He will report to the Marketing Director Central Africa.
The position is based in Lagos
RESPONSIBILITIES
· Researching consumer markets and monitoring market trends
· Lead multifunctional teams to qualify and execute marketing initiatives (i.e. product and commercial innovations)
· Looking at the pricing of products and analyzing the potential profitability of the Brand
· Exploring new ways to communicate with customers about Group’s brands
· Generating names for new and existing products and services and coming up with packaging designs for choice brands
· Overseeing the production of TV, newspaper and magazine adverts
· Liaising with art designers, copywriters, media buyers and printers
· Ensuring that designs and messages in marketing literature and campaigns meet the company brand and regulatory guidelines
· Monitor consumer reactions through focus groups and market research.
· Implement brand re-launches
· Brand budget development, management and execution
QUALIFICATIONS AND EXPERIENCE
· Graduate in business / marketing
· 2-3 years experience in a busy marketing department in the FMCG sector possibly at Assistant Brand Manager level in a multi-national company;
· Experience of working with third party service providers such as Advertising, Creative, Research agencies, promotion companies, etc;
· Capacity to gather and utilize market intelligence as well as manage research organisations;
· The ability to handle multiple tasks and work with minimum supervision;
· Must have an instinctive feeling about future product concepts
· Have strong marketing skills and knowledge of conceptualization.
· Have excellent communication and listening skills
Attractive Package
Please send us your english resume in Word format at: ADEXEN-446522@talentprofiler.com
Click here to apply online
JOB DESCRIPTION
Responsible for managing assigned Group brands including: annual brand planning; brand strategy development; budgeting and budgetary control; designing and implementing advertising campaigns and promotional activities; and new product development and launch.
Key responsibility is primarily to grow the equity of the brand by being in touch with the consumer and being an expert of the business-building fundamentals of Group’s brands
He will report to the Marketing Director Central Africa.
The position is based in Lagos
RESPONSIBILITIES
· Researching consumer markets and monitoring market trends
· Lead multifunctional teams to qualify and execute marketing initiatives (i.e. product and commercial innovations)
· Looking at the pricing of products and analyzing the potential profitability of the Brand
· Exploring new ways to communicate with customers about Group’s brands
· Generating names for new and existing products and services and coming up with packaging designs for choice brands
· Overseeing the production of TV, newspaper and magazine adverts
· Liaising with art designers, copywriters, media buyers and printers
· Ensuring that designs and messages in marketing literature and campaigns meet the company brand and regulatory guidelines
· Monitor consumer reactions through focus groups and market research.
· Implement brand re-launches
· Brand budget development, management and execution
QUALIFICATIONS AND EXPERIENCE
· Graduate in business / marketing
· 2-3 years experience in a busy marketing department in the FMCG sector possibly at Assistant Brand Manager level in a multi-national company;
· Experience of working with third party service providers such as Advertising, Creative, Research agencies, promotion companies, etc;
· Capacity to gather and utilize market intelligence as well as manage research organisations;
· The ability to handle multiple tasks and work with minimum supervision;
· Must have an instinctive feeling about future product concepts
· Have strong marketing skills and knowledge of conceptualization.
· Have excellent communication and listening skills
Attractive Package
Please send us your english resume in Word format at: ADEXEN-446522@talentprofiler.com
Click here to apply online
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